<span class="dojodigital_toggle_title">Retirement Categories</span>

Retirement Categories

PLAN PARTICIPANT/PLAN SPONSOR
Introduction/Onboarding: Entries in this category should introduce new or existing employees to a retirement plan’s investment options, and educate them on the benefits of the investment process and the importance of diversification
Ongoing Education: This category highlights entries that reinforce prior investment education efforts and encourages increased participation and savings among plan participants
Newsletter: Newsletters and magazines for plan participants in print or e-newsletter format
Plan Conversion Communications: Entries explain the transition from one retirement plan provider to another
Website: Entries spotlight traditional and mobile websites serving plan participants
Social Media: This category recognizes social media efforts that creatively engage plan participants
Innovation: Recognizes unique uses of tools and features, or utilization of technology that demonstrate innovative approaches to serve and communicate with participants
Thought Leadership/White Papers: Focused on industry trends or investment themes that educate, inform and assist with the fiduciary responsibilities of plan sponsors, plan administrators and investment committees
Digital Communications: Digital and multimedia communications designed to educate and engage plan sponsors
Events & Conferences: Entries showcase materials created for annual client conferences, benefits fairs, and other retirement-related events and workshops

CAMPAIGNS
Special Campaign: Entries in this category range from efforts that focus on one specific objective to a full-scale, multifaceted campaign on a major theme such as retirement readiness

OVERALL COMMUNICATIONS WINNER IN RETIREMENT
The MFEA’s most prestigious awards for communications are those for overall winners in the Retail, Advisor and Retirement channels. To win these awards, companies must meet the highest standards for consistency and integration in five key areas: Design, Messaging, Brand, Education and Digital. Submit a minimum of three samples that showcase multiple efforts from your firm. Samples can include any existing retirement categories, but submissions must include more than a single initiative.