In 2016, scorecard evaluations were introduced. The scorecard evaluation is designed to provide all contestants with invaluable feedback from judges hand-selected by the IMEA. With judging performed by leading fund industry executives in marketing, communication, innovation and design, each participant will receive a critique that highlights strengths and areas of improvement in marketing strategy.
Participants will receive a scorecard for every entry, providing valuable information teams can use to assess their communications efforts. Scorecards will provide points awarded in each of the below criteria. Judge’s comments will also be shared providing valuable insights from industry peers.
— Kimber Lintz, Director of IMEA