Evaluation Scorecard

In 2016, scorecard evaluations were introduced. The scorecard evaluation is designed to provide all contestants with invaluable feedback from judges hand-selected by the MFEA. With judging performed by leading fund industry executives in marketing, communication, innovation and design, each participant will receive a critique that highlights strengths and areas of improvement in marketing strategy.

Participants will receive a scorecard for every entry, providing valuable information teams can use to assess their communications efforts. Scorecards will provide points awarded in each of the below criteria. Judge’s comments will also be shared providing valuable insights from industry peers.

• Effectiveness
• Messaging
• Educational Value
• Innovation
• User Experience
• Design

“In an increasingly competitive market, it’s important for the communicators that drive industry messaging to receive valuable insights and hear feedback on what is working and not working as well as it could be. The scorecard gives participants first-hand feedback by providing them with an idea of where their scores fell within the category and how they compared with the winning entry in that category. The scorecard provides personal feedback from the judges that can help marketers improve their efforts across the board.”
— Kimber Lintz, Director of MFEA