Welcome to the STAR Awards! Whether you’re a returning entrant or this is your first year participating, we’re pleased to have you join this prestigious industry-wide awards program. To ensure participants benefit most from our ever-growing awards program, we have made some enhancements to this year’s program.


• Assets Under Management (AUM) levels have been adjusted to be representative of the firms submitting entries. Namely, Large + has been updated for AUMs over $150B. Large is now for AUMs ranging from $50B to $150B. Medium stays the same for AUMs over $10B and up to $50B, while Small remains unchanged for AUMs up to $10B.

• Unlike previous years, digital categories will not be judged separately; rather, they will be judged according to their topic/format. For example, electronic newsletters will be judged alongside all newsletters, print or otherwise.

• As a result, there will not be an Overall Digital winner category this year. Rather, the Overall Awards for Retail, Advisor and Retirement have enhanced criterion that elevates them to a more prestigious level comparable to the Community Investment award.

• Like the prestigious Community Investment award, to qualify for an Overall Retail, Advisor and/or Retirement award, entrants must submit a separate entry for consideration in the overall category of their choosing.

Download the full 2017 STAR Awards Guidebook