Welcome to the 2019 STAR Awards!

This year the focus in IMEA’s prestigious STAR Awards program turns to advisor and investor education. For over 20 years the STAR program has honored outstanding marketing and communications and now, more than ever before, the emphasis is on the educational value of entries.

The STAR Awards presents is an excellence way to judge the success of your companies efforts to educate and inform key audiences about your products – and is open to all investment management products from traditional mutual funds and ETFs, to Unit Investment Trusts, Closed-End Funds and alternative investment structures.

Presented at a grand awards celebration this September 24th, ALL entrants will receive valuable peer feedback in the form of an Evaluation Scorecard. Whether you are fortunate and are honored with a STAR or not, your entry will be reviewed by peers and you’ll receive formal feedback in six key areas. This valuable feedback is a way to have effective team reviews and a great way to highlight key needs or successes with management.

Good luck with your submissions!

The STAR Awards presents is an excellence way to judge the success of your companies efforts to educate and inform key audiences about your products – and is open to all investment management products from traditional mutual funds and ETFs, to Unit Investment Trusts, Closed-End Funds and alternative investment structures.

Through the 2019 STAR Awards, firms have the opportunity to earn recognition in various categories. The program is the only competition of its kind, judged by industry professionals, and recognized by the media as an important barometer of excellence. Participants will receive an evaluation scorecard for every entry, providing valuable information teams can use to assess their communications efforts.

The STAR Awards Celebration is a premiere event that offers the chance for winning firms to be recognized by their peers and allows industry professionals to network while enjoying cocktails and hors d’oeuvre.

The Celebration takes place in Chicago on September 24 at the Mid-America Club.

“The STAR Awards have a history of recognizing our industry’s best examples of innovative marketing, communications and education programs. At OppenheimerFunds, we were honored last year to win the Community Investment award, which recognized our 10,000 Kids by 2020 initiative to engage students in math literacy programs through non-profit partnerships and active employee volunteerism, as well as the awards for Best Ad Campaign and Best Social Media Campaign. The MFEA is an important partner for us and shares our commitment to educating investors on reaching their investing goals.”
— Erik S., OppenheimerFunds


“Every year, we look forward to attending the STAR Awards alongside our peers. The awards program provides an unparalleled setting to view the best in education and marketing efforts within our industry. At T. Rowe Price, we take pride in our firm’s long-standing commitment to educating and guiding clients in their retirement and investment decisions. Having a platform to showcase our work, and learn from the success of others, is invaluable for our organization.” — Natalie W., T. Rowe Price


“I enjoy participating in the MFEA STAR Awards program because it gives our firm the opportunity to step back and take a look at everything we’ve produced over the course of a year. As we gather material to submit our entries, we are reminded of the wonderful or new things we tried, we are reminded of what we could improve upon, and we are reminded of what we would still like to accomplish. The STAR Awards event is unique because not only are you recognized for all the hard work that goes into your marketing and communication efforts, you are able to learn from your competition. It’s always helpful to see what other firms are doing, whether they are the same size firm as yours or in a completely different category. At U.S. Global Investors two of our key values are recognition of achievement as well as curiosity to learn and improve. The STAR Awards is a perfect example of both.” — Holly M., U.S. Global Investors


“At Royce, we’ve always seen the Star Awards program as a wonderful opportunity to get together with our peers and see the very best materials that our industry has to offer. It’s a time to share ideas and see what our counterparts and competitors are doing—which has definitely helped to sharpen our thinking and improve our work.” — John D., Royce & Associates/The Royce Funds


“In an increasingly competitive market, it’s important for the communicators that drive industry messaging to receive valuable insights and hear feedback on what is working and not working as well as it could be. The scorecard gives participants first-hand feedback by providing them with an idea of where their scores fell within the category and how they compared with the winning entry in that category. The scorecard provides personal feedback from the judges that can help marketers improve their efforts across the board.” — Kimber Lintz, Director of MFEA